5-Mar-10 1:00 PM  CST

NPTA Takes the Lead in Social Media for Pharmacy

Contact:  Kristina Michel

Communications Specialist - NPTA

832-426-2685

kmichel@pharmacytechnician.org

 

FOR IMMEDIATE RELEASE

March 2010

 

 
 
 
 

NPTA Takes the Lead in Social Media for Pharmacy

The National Pharmacy Technician Association makes history as the only pharmacy-related professional organization on Facebook to break 10,000 fans

 

HOUSTON—The National Pharmacy Technician Association (NPTA) has raised the bar for pharmacy organizations as the first pharmacy organization to gain over 10,000 Facebook fans.

 

NPTA hailed the milestone as a testament to of the organization’s strength and adaptability to the changing needs and information-gathering preferences of pharmacy professionals. The organization’s founder and CEO Mike Johnston, CPhT, attributed the organization’s success to its unique strategy of promoting conversation and communication amongst pharmacy technicians.

 

“I believe NPTA is unique in the fact that we utilize emerging technologies, such as social media, as a channel to establish genuine relationships and foster authentic conversations,” said Johnston. “We don’t use Facebook simply as a landing page for press releases, as many organizations make the mistake of doing.”

 

Since its inception in 1999, NPTA has taken the lead in using emerging technologies as a means of connecting pharmacy technicians across the country. The organization’s motivation is fostering conversation and feedback. Content is posted daily on the NPTA Facebook and Twitter pages to bring pharmacy technicians up to date on the latest news and encourage discussion. NPTA also encourages member feedback from surveys, blogs and other online content posted to members. NPTA’s commitment to the support and unity of pharmacy technicians has helped build it into the largest pharmacy technician organization in the United States.


“We view social media as another channel to connect with our constituents – pharmacy technicians – on a direct and personal level,” Johnston said. “We are committed to stay on the leading edge of new and emerging technologies which allow us to achieve our organization’s mission.”

 

Plans are already in place to push the NPTA social media strategy to the next level. The organization has hired a new communications specialist and is in the process of creating more multimedia content to assist pharmacy technicians with their career development.

About NPTA

 
The National Pharmacy Technician Association (NPTA), which was founded in 1999, is the largest non-profit trade association for pharmacy technicians in the world. The association represents over 30,000 individuals practicing in a variety of settings, such as retail pharmacy, health-system pharmacy, independent pharmacy, federal pharmacy services, purchasing, education and management. NPTA is the leading provider of accredited continuing education programs for Certified Pharmacy Technicians and offers advanced certifications in Sterile Products and Compounding. The association is committed to advancing the roles of pharmacy technicians to reduce medication errors and advocates for mandatory/standardized technician education, certification and registration. For more information on NPTA, call 888-247-8700 or visit http://www.pharmacytechnician.org.

For additional information on this article, please contact:
 
Kristina Michel
(888) 247-8700
 
Source: NPTANews  

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